It’s scary to say customers have a lot of control over the well-being of a brand, but with the internet and technological advances, consumers have more access to information than they did 20 years ago; this includes a manufacturer’s CSI ratings. Buyers have the power to call out a dealer for terrible service while also praising them for exceeding customer expectations every single day.
Integrating social media with your digital signage allows you to leverage the power of real-time personalized content to drive engagement, transparency and trust. Lets take a look at how leverage this content in your dealership and ways to drive these conversations.
Like the automobiles you sell, the digital displays in your dealership need to be planned for obsolescence to normalize cost and maintain maximum effectiveness. This article will examine how to best plan for those costs.
Historically used as a way for arcades and casinos to drive consumers to their games, the attract screen is becoming an indispensable sales tool for automotive dealers. Let’s look how you can use these screens in your dealership to create experiences that educate, create loyalty, and ultimately drive sales.