In the inaugural episode of AutoVision TV the Podcast, our VP of Sales Will Worosylla sits down with Frank Automotive Group President, Gary Fenelli, to discuss Fenelli’s background and use of digital signage at Frank Toyota.
It’s scary to say customers have a lot of control over the well-being of a brand, but with the internet and technological advances, consumers have more access to information than they did 20 years ago; this includes a manufacturer’s CSI ratings. Buyers have the power to call out a dealer for terrible service while also praising them for exceeding customer expectations every single day.
Integrating social media with your digital signage allows you to leverage the power of real-time personalized content to drive engagement, transparency and trust. Lets take a look at how leverage this content in your dealership and ways to drive these conversations.