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Digital signage is a tool. The more effective you use that tool to reach the right person with the right message at the right time, the more likely you will be to drive a positive ROI.
Why would a dealership allow for its primary onsite communication to come from a manufacture and its generic messaging? Learn how to customize your messaging to meet the needs of your dealership.
It’s scary to say customers have a lot of control over the well-being of a brand, but with the internet and technological advances, consumers have more access to information than they did 20 years ago; this includes a manufacturer’s CSI ratings. Buyers have the power to call out a dealer for terrible service while also praising them for exceeding customer expectations every single day.
A giant purple gorilla creates a large impression when people drive by your dealership, however, there are several gorillas sleeping inside your dealership that can create much larger impressions.
Let’s look at how can you use digital signage in your dealership to encourage reviews and leverage them in your dealership to boost revenue.
Integrating social media with your digital signage allows you to leverage the power of real-time personalized content to drive engagement, transparency and trust. Lets take a look at how leverage this content in your dealership and ways to drive these conversations.
Like the automobiles you sell, the digital displays in your dealership need to be planned for obsolescence to normalize cost and maintain maximum effectiveness. This article will examine how to best plan for those costs.
Historically used as a way for arcades and casinos to drive consumers to their games, the attract screen is becoming an indispensable sales tool for automotive dealers. Let’s look how you can use these screens in your dealership to create experiences that educate, create loyalty, and ultimately drive sales.
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A business can now completely control what messaging is shown to their customers, taking away the risk of turning on that screen and broadcasting content that your customers may find offensive.